The Design Embassy delivered a digital strategy leading to the complete redesign of Screen Australia’s website in partnership with Twisted Pear. A new information architecture was devised to make it easier to navigate the site, the content was rewritten and a database of Australian productions was reimagined as The Screen Guide. The result is an image-rich website that showcases the strength and diversity of the Australian screen industry.
Client
Screen Australia
We delivered

DIGITAL STRATEGY
CREATIVE DIRECTION
CONTENT
PROJECT MANAGEMENT
The Screen Guide
The Screen Guide is a key feature of Screen Australia’s website. Building on a large database of productions, companies and screen industry professionals, we dynamically added images and viewing options, and devised ‘showcases’ to explore themed collections. This brought the data to life, allowing users to explore different titles and to quickly find out where they could be viewed online.