The Design Embassy delivered a digital strategy leading to the complete redesign of Screen Australia’s website in partnership with Twisted Pear. A new information architecture was devised to make it easier to navigate the site, the content was rewritten and a database of Australian productions was reimagined as The Screen Guide. The result is an image-rich website that showcases the strength and diversity of the Australian screen industry.
“Morgan Richards and the Design Embassy delivered a transformational digital strategy for Screen Australia. The digital project revolutionised what had been dense and inaccessible historical information architecture into a user-friendly, image-rich and functional digital presence across a range of platforms, including an award-winning website. Working in close partnership with a complex range of stakeholders to a challenging brief, Morgan developed and managed a process that combined clear principles, thoughtful UX research and a strong stakeholder focus, navigating competing pressures and legal challenges with extraordinary equanimity to achieve great outcomes. ”
Head of Corporate Strategy and Governance, Screen Australia